MUD\WTR is a ritual-building company. We started with a question: “Why are so many people addicted to coffee?” We followed that upstream, which led us to bigger questions about mental health. Our mission became to heal the mind through products, content and experiences that evolve how we rise and rest.
We began by offering a new morning ritual to people who no longer wanted to be controlled by coffee. Our OG product, :rise, is a blend of masala chai, cacao and adaptogenic mushrooms that has 1/7th the amount of caffeine as a cup of coffee, providing focus and energy without the jitters, crash and $h*tty sleep.
We watched as this new ritual—especially when paired with other habits, like journaling or meditation—changed lives. A few years later, we created an evening ritual, :rest, to bookend the day. It’s a caffeine-free blend that promotes the type of sleep that makes you want to high-five your pillow the next day.
But our mission extends far beyond what we put in our mugs. We see our company as a protest to hustle culture. We reject the “sleep when you’re dead” attitude that’s rampant in start-ups because we know that how we rest, relax and recover supports how we rise, create and perform the next day.
MUD\WTR creates thought-provoking storytelling—through our journalism and films—that moves the needle on conversations around well-being and mental health. We’re vocal about our support of psychedelic research.
Everything we learn along the way is put into practice on our team. Because we can’t lead without taking our own advice.
This is why we’re pioneering a new way to work that puts employee well-being first. Our company culture is a radical experiment in trust: We’re placing a big bet on the idea that if you give employees a benefits package that most CEOs would deem business suicide, the team will work harder, create better and stay longer. This looks like every other Friday off, the ability to work from anywhere, unlimited vacation time (that we make you actually use), a monthly wellness budget and a childcare stipend. (See what our team has to say about the benefits here.)
At least once a year, we round up our remote team for an all-hands trip so we can bond and grow as a group. Past destinations have included Japan, Australia, El Salvador, Yellowstone, Oahu and Mexico.
We do all of this because we want our team to be at 100 percent 70 percent of the time, not 70 percent 100 percent of the time. We believe in working smarter, not harder. We optimize for speed. If we can do it fast, we can recover fast. Someone who asks the best questions or makes us realize we’re looking at the wrong question makes us go faster.
We’re growing fast and looking for bold, creative minds to join us in this grand experiment we call MUD\WTR. Come shake up the snow globe with us.